About the Customer - Bog & idé
Bog & idé is Damark's largest chain of book stores with its more than 100 retailers. We're all familiar with the book stores; the smell of new books and paper, a place to buy gifts for the whole family and fall in love with exciting books. But, of course, Bog & idé can also be found in the digital universe, on social media, such as online book clubs and apps. But what about a combination? Bog & idé knew for sure that they had to open up a window to their physical stores in their online universe and offer some of the same creative ideas, exciting news, and guidance as in the physical stores.
"At Bog & idé, our aim is to create an brand-new content universe that contributes to more entertainment, inspiration, and recommendations through the use of live shopping events. Moreover, we want a direct dialogue with our customers when we showcase new or relevant topics and themes, enabling them to ask questions and receive answers in real-time."
Bingjing Chen, Live Stream Manager at Bog & idé
Quick Integration made Launching Live Shopping Easy
In just a month, Bog & idé went from contacting Liveshopper to hosting their first live event. Bog & idé was determined to invest in live shopping on their own site, and the integration of the Liveshopper platform at Bog-ide.dk/live was seamless. Following this, the process progressed rapidly, with marketing planned and the content for the first event prepared, and Bog & Idé was ready to go live.
Bingjing Chen, Live Stream Manager at Bog & idé, elaborates: "Liveshopper has been an excellent business partner. Despite a short deadline for our first live shopping event, they provided a straightforward and easy setup."
Entertaining content boosts engagement rate to 30%
Bog & idé's live events portfolio features well-structured programs with carefully selected products and a prepared script. Often, these events are co-hosted by engaging and well-known guests, such as authors or influencers. The events have a relaxed tone and include fun and creative talks that engage viewers. The chat and like button metrics for Bog & idé demonstrate that entertaining and inspiring content boosts customer engagement.
Creating a book-loving community
Bog & idé had over 1,000 viewers at their first event, and the engagement towered. Over 2,000 chat messages were written at the second event with influencer, Lakserytteren, as co-host.
Bog & idé has shown the potential for engagement during live shopping, and there is great value in something other than basket size. Their viewers watched the event for average 15 minutes per program, it created a community among the creative, book-loving viewers and Bog & idé as a brand.
A flexible and constructive collaboration
The collaboration between Bog & idé and Liveshopper has been dynamic and developing for both parties, and we are in close dialogue to improve the format of each live experience.
"The collaboration process along the way has been pleasant, and the team behind Liveshopper has been constructive and flexible regarding our wishes. They ensure you get off to a good start and continuously provide sound recommendations and improvements to the setup. Liveshopper is a good business partner, and I can highly recommend them to anyone who wants to begin their Live journey" says Bingjing
Chen, Live Stream Manager, Bog & idé.