About the customer - Sumisura
Sumisura is a Danish shirt manufacturer and a direct-to-consumer brand, that prides itself on its timeless and classic designs that are suitable for any occasion or season. With in-house design, development, and production, Sumisura can strongly influence every aspect of its products, including appearance, quality, and material choices. Since its establishment in 2005, Sumisura has maintained a loyal customer base and received high ratings on Trustpilot.
Live shopping event resulting in 4x increase in revenue
To boost their online sales, Sumisura decided to experiment with live shopping using the Liveshopper platform during Black Week in 2022. The 40-minute event was held at Liveshopper's studio in Copenhagen and featured great offers, expert knowledge, and inspiration, all anchored by Nicolai Valentiner, who has extensive knowledge of the company's shirts and designs. The event was an incredible success, resulting in a fourfold increase in revenue, with approximately half of the revenue coming from on-demand sales.
Live shopping is the perfect way to engage with customers directly
After the event, Nicolai Valentiner, the host from Sumisura, expressed his delight, saying: "We are thrilled to have started live shopping and are looking forward to going live with more events because we saw the positive results so quickly. I’m also glad that we prioritized having a moderator who handled all the many chat questions. It's a perfect way to connect direktly with our customers and provide answers to all the essential questions."
The Liveshopper Studio Assistance enabled Sumisura's live shopping success
The impressive outcomes of the live event have inspired Sumisura to make live shopping a permanent activity in their marketing efforts, despite having limited resources. Liveshopper played a crucial role in helping Sumisura run their first event and will continue to do so in the future in the Liveshopper Studio at Østerbro.
Sebastian Worziger, the owner of Sumisura, recognizes the importance of Liveshopper's assistance in producing the live events: "With relatively low staffing, it's great for us to do live shopping with the help provided by Liveshopper. It makes the setup manageable and allows us to see what it takes to run the project ourselves in the future."