In 2021, Philipson Wine made a decision to enhance their customer engagement. They aimed to share their wine expertise, delve deeper into specific topics, and answer customer questions in real-time, preferably outside normal business hours. In the search for a solution, Philipson Wine engaged in a dialogue with Liveshopper.  Liveshopper's live commerce platform enables companies to interact online with customers and provide them with expert knowledge - very similar to the physical meeting in-store.  

With Liveshopper, Philipson and Wine got the opportunity to establish their very own live channel on their website. Hence, they got the flexibility to go live whenever they wanted, engage in real-time dialogue with their customers and not least offer a more nuanced wine universe. 

Mikkel Sønderkær, Marketing Manager at Philipson Wine elaborates:  "Live shopping is the perfect way for us to deliver the advice we want to give our customers, so that they and continuously learn more about the wine they enjoy. With Liveshopper, we get a toolbox to do things that traditional marketing activities are not so good at: to engage, entertain and inspire at the same time. The engagement level in our live programs has been overwhelming and we are very excited about this new way of selling. Clearly, customers have to get used to this new format, and we also had to learn how to do it, but Liveshopper is clearly here to stay with Philipson Wine".