About the Customer - Philipson Wine

Philipson Wine is Denmark's largest online wine seller and exclusive reseller of a number of the largest wine brands in the world. 

In addition to doing marketing via their own website, newsletters and print ads etc., Philipson Wine has been very active on social media with lots of inspiring content about the great world of wine. These activities have supported the creation of strong relationships with their customers and supported online sales. 

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Enhancing customer engagement through Liveshopper's live commerce platform

In 2021, Philipson Wine made a decision to enhance their customer engagement. They aimed to share their wine expertise, delve deeper into specific topics, and answer customer questions in real-time, preferably outside normal business hours. In the search for a solution, Philipson Wine engaged in a dialogue with Liveshopper.  Liveshopper's live commerce platform enables companies to interact online with customers and provide them with expert knowledge - very similar to the physical meeting in-store.  

With Liveshopper, Philipson and Wine got the opportunity to establish their very own live channel on their website. Hence, they got the flexibility to go live whenever they wanted, engage in real-time dialogue with their customers and not least offer a more nuanced wine universe. 

Mikkel Sønderkær, Marketing Manager at Philipson Wine elaborates:  "Live shopping is the perfect way for us to deliver the advice we want to give our customers, so that they and continuously learn more about the wine they enjoy. With Liveshopper, we get a toolbox to do things that traditional marketing activities are not so good at: to engage, entertain and inspire at the same time. The engagement level in our live programs has been overwhelming and we are very excited about this new way of selling. Clearly, customers have to get used to this new format, and we also had to learn how to do it, but Liveshopper is clearly here to stay with Philipson Wine". 

In-house production at Philipson Wine

Setting up an in-house production with assistance from Liveshopper

From the decision to go ahead with Liveshopper, it took about a month before Philipson Wine was ready with their first program. Through our 360-degree consultancy, Liveshopper has helped to build the necessary competence in-house at Philipson Wine and ensured that everyone was comfortable with being able to handle the live video productions on their own. 

Wine it a perfect fit for live shopping activites

When Philipson Wine went live for the last time before the summer holidays, 1,600 enthusiastic customers participated, and sales were booming. 

"Wine is a great example of a product that contains a lot of knowledge and a subject with inifinite opportunities to become smarter and geekier, at the same time that very basic tips and tricks can increase the enjoyment of the product. That is why Wine is such a good example of a product category that is perfectly suited for live shopping," says Tim Frank Andersen, CEO of Liveshopper.

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