GP Bullhound has released its Technology Predictions report for 2023. Our CEO and Co-founder, Tim Frank Andersen, was invited to share his thoughts on why live shopping will become a new significant part of the technological development in 2023.
"I think that live shopping will become an integrated part of every e-commerce company’s strategy. Right now, live shopping follows the same growth path as social media did in 2010–2011. This means that the next step for companies will be to hire a full-time live stream manager and to develop a live shopping playbook".