How Live Shopping can drive traffic to your e-commerce site
If you're running an e-commerce business, you know that driving traffic to your site is crucial for success. While there are many strategies for increasing traffic, live shopping has emerged as a powerful tool for e-commerce businesses. This blog post will explore how you can use live shopping to drive traffic to your e-commerce site and boost your sales.
Create a buzz around your live shopping events
Generate excitement and audience for your live shopping events by promoting your events on your existing channels such as your social media pages, newsletters, and website banners both before, during and after the events take place to build anticipation for your products and drive traffic to your site. The Liveshopper Solution provides you with the possibility to multistream your events to your Facebook page for maximum reach. It also allows you to download, clip and repurpose previous live video content on your social media for high engagement and reaching a wider audience. Further, to create a buzz around your live event, consider inviting a guest or an influencer to participate in the event and share it on their social media to bring in more traffic.
Uniquely showcase your products
Live shopping provides you with a unique opportunity to showcase your products in a dynamic and interactive way that captures customer attention. From 'flash sales' to 'How-to sessions' live stream shopping takes on various formats, all of which allow the customers to ask questions and receive instant answers from the host or product experts in real-time. This personalized touch can provide customers with a deeper understanding of what you're selling, help shoppers make better-informed decisions as well as build trust and credibility, motivating customers to visit your site and increasing sales.
Offer exclusive deals and promotions
Live shopping events presents a distinctive opportunity to offer customers with exclusive deals and promotions, such as promotion code, free deliveries, complimentary gift with purchase, product bundles and limited-time sales. These incentives can strongly motivate customers to tune in leading to increased sales due to the creation of sense of urgency during live stream.
Drive repeat traffic
Live shopping events can drive repeat traffic to your e-commerce site by giving customers a reason to return. There is growing evidence that live stream shopping boosts purchase frequency, because it offers shoppers a more engaging online experience, as if they’re shopping in a physical store. This new form of "shoptainment" can keep customers engaged for 20 minutes or even hours, significantly increasing the likelihood that they will purchase your products. Live stream shopping is a unique opportunity for brands to enhance their appeal and build more meaningful and long-lasting customer relationships.
Reaching a new audience
Live shopping events can help you expand your reach and attract new customer groups. According to Forbes, the interactivity of live shopping aligns well with Gen Z's need for dynamic online experiences and the authenticity that live shopping brings. Some companies are even able to increase engagement from younger audiences by up to 20%, according to McKinsey.
Conclusion
Live shopping is a powerful tool for e-commerce businesses looking to drive traffic and boost sales. By generating excitement, showcasing products, and offering exclusive deals, you can build strong relationships with customers and drive repeat traffic to your site.
So why not try live shopping and see how it can benefit your business?
